{"id":19118,"date":"2018-06-13T08:00:32","date_gmt":"2018-06-13T13:00:32","guid":{"rendered":"http:\/\/coachingvb.com\/?p=19118"},"modified":"2018-06-13T08:00:32","modified_gmt":"2018-06-13T13:00:32","slug":"an-englishman-at-the-avca-spring-conference","status":"publish","type":"post","link":"https:\/\/testsite.coachingvb.com\/index.php\/2018\/06\/13\/an-englishman-at-the-avca-spring-conference\/","title":{"rendered":"An Englishman at the AVCA Spring Conference"},"content":{"rendered":"

My friend Alex Porter, who heads up the volleyball program at the University of Essex<\/a> (I visited him there<\/a> in 2017) in England attended the 2018 AVCA Spring Conference<\/a> that took place in conjunction with the NCAA men’s championship at UCLA. I thought a non-American’s perspective on the experience would be interesting, so I asked him if he’d be willing to write about it. He did, and here it is!<\/em><\/p>\n

To my knowledge I\u2019m only the second English man to visit an AVCA event – the first to visit their Spring Conference.<\/p>\n

I\u2019ve heard many things about the AVCA Annual Convention, over 2000 coaches and 400 plus exhibitors, \u201cthe world\u2019s largest volleyball coaching gathering\u201d. The Conference is a very different event with a little under 100 attendees and offers a more personal touch.<\/p>\n

I\u2019ve attended the Volleyball England Coaches Conference<\/a> a handful of times and always felt there was a lot left on the table. This is not to put down their efforts, but until you go outside your comfort zone you don\u2019t always know what is possible. I went into the AVCA Spring Conference with an open mind, ready to learn on and off the court, to learn what data they use to improve their athletes\/programs, how they market the sport and how to get more bums on seats.<\/p>\n

Prior to the conference I contacted AVCA Executive Director Katy DeBoer and at the Friday night networking event she was keen to hear about the university and coaching structure in the England. She was very open about the development of coaching and volleyball in the USA and how the AVCA mission statement helps facilitates both.<\/p>\n

I arrived at the Marriott on the opening day and was expecting to see a fan fair of banners, product stools and the hustle and bustle of lots of coaches. I needed to remind myself that this was the Spring Conference and not the Convention. The welcome I received from the staff was very friendly but it felt a little underwhelming due to the size of the room and the number of attendees.<\/p>\n

The order of service for the day was a The State of the Sport keynote from Kathy followed by two 90 minutes sessions. Each session had three options Training Technique, Fan Engagement and Tracking Performance. I was interested in all three and thankfully they were being recorded and are accessible via the AVCA website. After this there was a networking event by the pool.<\/p>\n

I found Kathy\u2019s speech very eye opening. The AVCA has collated a lot of numbers on the growth of the sport, on how and where this growth has occurred and more importantly how traditional marketing companies\/departments target sport and why it\u2019s different in volleyball, especially women\u2019s volleyball. She went on to explain how in recent years incoming university recruits are now arriving with chronic injuries and this is something the sport needs to look at seriously. This was followed by some of the opportunities and successes that the sport is receiving. Over the last 7 year men\u2019s volleyball has added 88 men\u2019s college varsity programmes mainly based in tuition focused institutions and beach volleyball is flourishing.<\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nFocus<\/td>\n<\/tr>\n
<\/td>\nTraining Technique<\/td>\nFan Engagement<\/td>\nTracking Performance<\/td>\n<\/tr>\n
Session 1<\/td>\n“Making a Good Setter Better” –\u00a0Mick Haley<\/strong><\/td>\n“You are the Media!” –\u00a0Katie Gwinn Hewitt, University of Michigan<\/strong><\/td>\n“No Numbers? No Clue!”\u00a0– Guiseppe Vinci<\/strong><\/td>\n<\/tr>\n
No skill has more theories and methods, and no player gets more attention from coaches. What works, how do we train it, and what cues resonate with skilled setters?<\/td>\nSocial media has allowed\u00a0programs the ability to reach the community directly without solely relying on traditional media to cover them.<\/td>\nWhat are we training to? What numbers? What standards? What pacing? Without these metrics, we are guessing at the training regiment to prepare for elite performance. See what we know.<\/td>\n<\/tr>\n
Session 2<\/td>\n“Serving: The Only Solo Skill”\u00a0– Brian Gimmillaro<\/strong><\/td>\n“Not Your Parents’ Recaps” –\u00a0Aaron Sagraves, Cornerstone University<\/strong><\/td>\n“Integrating Volleyball Injury Data into Performance Training Decisions”\u00a0–\u00a0Kyle Norris, MS, ATC, LAT, avcaVPI\u2122 Biomechanics Consultant<\/strong><\/td>\n<\/tr>\n
Elite serving is a combination of physical and mental execution. Getting both right scores points.<\/td>\nReworking the standard press release to encourage more interaction<\/td>\nIndividual player mechanics impact injury risk. Strategies to protect the most vulnerable areas.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

I stayed for the \u201cYou are the Media!\u201d with Katie Gwinn Hewitt. In England we need some serious help with marketing our sport. Katie\u2019s message was very simple- stories. People like stories, sponsors like stories and fan\u2019s like stories they can relate to. Look at who is on your team, the ethos of the team and tell a story to create some traction. If you have an athlete studying social media let them have a Snap Chat take over. Do you have a budding journalist on your roster, let them create a number of pieces on their team mates that you can drip feed over the season. Every programme has a different approach to social media and fan engagement. I\u2019ll be scanning the NCAA teams to see if there is something that will work for us. Once our reach increases, the traditional media should start to take notice.<\/p>\n

The University of Essex is a research based institution and our HPU (Human Performance Unit) conducts numerous research projects each year, our staff share research papers with each other hence my reason for attending the Integrating Volleyball Injury Data into Performance Training Decisions with Kyle Norris.<\/p>\n

Kyle covered a number of subject areas including sleep deprivation, postural and scapular control, glut med activation and \u201cnormal\u201d biomechanics. Most of this I have read before in research papers but it\u2019s great to revisit it and to be able to ask questions around these areas. I plan to contact Kyle to discuss our programme and the avcaVPI\u2122<\/span> database which I never knew existed. To quote Guiseppe Vinci of Volley Metrics “No Numbers? No Clue!”<\/p>\n

Most of the attendees and staff attended the networking event for some hor d\u2019oeuvres and beverages by the Marriot poolside. Having an English accent meant I stuck out and people were very inquisitive.\u00a0 I spoke with Kathy, club coaches and owners, teachers and the AVCA Hall of Famer, Mick Haley. I knew of Mick from watching the Sydney Olympics but I hadn\u2019t put two and two together, Mick and his wife were great fun, his stories were as relevant today as they were when they happened the first time.<\/p>\n

I spent the evening in the hotel bar with other university and college coaches. It was nice to hear they faced similar challenges to a greater or lesser extent.<\/p>\n

DAY 2<\/p>\n\n\n\n\n\n\n\n\n\n\n
Session 1<\/td>\n“General Session: Promoting Volleyball Player Well Being”\u00a0–\u00a0Aaron Brock,\u00a0 USAVolleyball Sports Medicine and Performance Director<\/td>\n<\/tr>\n
Training Technique<\/td>\nFan Engagement<\/td>\nTracking Performance<\/td>\n<\/tr>\n
Session 2<\/td>\n“No One can Pass!”\u00a0– Brian Gimmillaro<\/em><\/strong><\/td>\n“Media is Friend, Not Foe” –\u00a0Tom Feuer, Walter Cronkite School of Journalism<\/strong><\/td>\n“How We Track Performance in the USA Volleyball Gym”\u00a0–\u00a0Jimmy Stitz, USA Volleyball Women’s Sports Physiologist<\/strong><\/td>\n<\/tr>\n
From basics to subtleties of higher level technique – why are so few players great at passing?<\/td>\nWhat exactly should you be doing to ensure the media has everything it needs to best cover your program? Learn how to be more proactive than reactive.<\/td>\nManaging repetitions in an efficient way is critical to preparation, rehab, and injury prevention.<\/td>\n<\/tr>\n
Session 3<\/td>\n“The Mechanics of Attacking”<\/em>\u00a0– Mick Haley<\/strong><\/td>\n“Story-telling: Going Beyond the Box Score” –\u00a0Katie Morgan, The University of San Francisco<\/strong><\/td>\n“Training Jumpers”\u00a0–\u00a0Tim Pelot, United States Olympic Committee Senior Sports Physiologist<\/strong><\/td>\n<\/tr>\n
Footwork, load, swing – we all think we know it -yet even elite players have flaws<\/td>\nYour team is more than stats, so you’ll learn the best methods to tell\u00a0the story of your student-athletes and coaches<\/td>\nTechniques for training jumpers can be counter intuitive. See how the senior teams physically prepare their jumpers<\/td>\n<\/tr>\n
Session 4<\/td>\n“It’s not the Drill, It’s the Feedback”\u00a0–\u00a0Mick Haley and Brian Gimmillaro\u00a0<\/em><\/strong><\/td>\n“Putting Butts in the Seats” –\u00a0Aaron Villalobos, Grand Canyon University<\/strong><\/td>\n“Injury Prevention – Keeping Them in the Gym” –\u00a0Tim Pelot, United States Olympic Committee Senior Sports Physiologist<\/strong><\/td>\n<\/tr>\n
Engaging players in game-like training is the fastest way for them to become proficient in matches, yet simply running drills just reinforces bad habits. Where is the balance, when do we switch, how do we provide feedback?<\/td>\nHow do we engage our community to increase attendance? What kind of in-game promotions are run to ensure the audience stays “into” the match? These questions and more will be answered.<\/td>\nWe will not turn back the clock on specialization or earlier training; our task is to counteract the negatives of overuse. Teaching athletes to take control of their health and showing them ways to strengthen their weak sides is critical to keeping them in the gym.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

The next morning we all met for breakfast. If I had to pick the worst part of the conference it was the breakfast, this coming from an Englishman, I know. Let\u2019s get this right. It wasn\u2019t bad, but after spending a week in the US and staying at a Marriott let\u2019s just say you would expect more.<\/p>\n

We headed over to UCLA\u2019s campus for the rest of the day.<\/p>\n

The first session of the day was with Aaron Brock, USA Volleyball Sports Medicine and Performance Director on \u201cPromoting Volleyball Player Well Being”. This was the slickest of all the presentation and to be honest this should be at the forefront of any programme. Athlete and coaches well-being are super important, not just for the few years they are involved in a programme but also the rest of their lives. I enjoyed this session, it was thought provoking and I will adjust my programme after considering how best to use what I learnt.<\/p>\n

I then headed over to the “How We Track Performance in the USA Volleyball Gym” with Jimmy Stitz who is the USA Volleyball Women’s Sports Physiologist. I love my data and this was an insight into what, how and why the USA Volleyball do what they do. There are lots of gadgets out there, Jimmy went through different tools they have used including different ways they\u2019ve used them and the results that have and haven\u2019t worked. For example basic assumptions on power and power\/weight rations related to jump height and how\/why you use video feedback and the flaws with it. Jimmy knows what his talking about and his insights are again thought provoking.<\/p>\n

I keep saying it’s thought provoking and that\u2019s because they were. These aren\u2019t session where you\u2019re going to find the exact solution for your situation. They make you think about how your programme is structured, why it\u2019s like that and how things can be modified for the better etc.<\/p>\n

I then attended two court based sessions with Mick Haley about \u201cThe Mechanics of Attacking\u201d and with Mick and Brian Gimmilaro for \u201cIt\u2019s not the Drill, It\u2019s the Feedback\u201d.\u00a0 These confirmed a lot of my thoughts\u2026every athlete will execute a skill differently but you must do the basics well. The last session of the day with Brain and Mick went a bit off topic but that\u2019s what the group wanted so we got more out of it. It became more of a Q&A and attendees were about to pick their brains. Afterwards some of the attendees, including myself, continued the conversation with Mick and Brain.<\/p>\n

When the Conference finished everyone went to the D1 Championship match. I watched the game for enjoyment sake, trying not to analysis it too much. I was a commentator for the BBC at the London 2012 final and this year\u2019s D1 finals were up there with it. The game was fast paced and exciting. The 7,000+ fans supporting two local team were active, vocal and supported their teams in the right way.<\/p>\n

But there was something special about this game (sorry Ryan it wasn\u2019t the fact we had our first English athlete in a D1 final). It was the entertainment factor. The crowd hadn\u2019t gone to watch a volleyball game, they had gone to support their teams AND be entertained. The compere got the crowd involved, the YELL squads livened up not only the student section, but got the rest of the crowd going. UCLA were giving out free tickets to their students 30 minutes before the game started and they were climbing over each other to get them. This was an event that had a lot of hype around it and the buzz and wow factor made it special.<\/p>\n

After the final everyone went their separate ways which was a shame as there would have been value in reviewing the final as a group. I also think the Conference could have been over the weekend instead of Fri\/Sat so there could have been additional sessions.<\/p>\n

Would I recommend it? Yes! Was it worth the investment of time, money, etc for a international coach? That\u2019s a bit trickier. A $1,000 airfare, plus $300 fee and $250 hotel, and suddenly it gets pricey for a two day event. I was already in America and only staying at the hotel for two nights, so it became more manageable. If I was in the same scenario I would, without doubt, attend again – even if it was just to spend more time with Mick Haley.<\/p>\n

I\u2019d like to say a special thank you to Kathy DeBeor and Mick Haley. They both took time out to speak with me. They were genuinely interested in my opinions and my reasons for attending. Actually, everyone I met was very welcoming and that\u2019s another reason to attend, as the groups were small there were opportunities to speak with the same people if you wanted to carry on those conversations.<\/p>\n","protected":false},"excerpt":{"rendered":"

A coaching friend of mine from England attended the 2018 AVCA Spring Conference. It was his first time at an AVCA event. Here’s his report.<\/p>\n","protected":false},"author":1,"featured_media":931,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[372,383],"class_list":["post-19118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-n-r","category-volleyball-coach-education","tag-volleyball-coach-conference","tag-volleyball-coaching-clinic"],"_links":{"self":[{"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/posts\/19118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/comments?post=19118"}],"version-history":[{"count":0,"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/posts\/19118\/revisions"}],"wp:attachment":[{"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/media?parent=19118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/categories?post=19118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/testsite.coachingvb.com\/index.php\/wp-json\/wp\/v2\/tags?post=19118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}